Setting business goals is critical for eCommerce businesses as it provides a clear sense of direction and purpose. Furthermore, it helps to measure progress, increase motivation and focus, support decision-making, and enhance accountability.
First up, let’s talk about the elephant in the room: sales. Everyone wants more of them. A lot more. To achieve this goal, maybe you want to expand your product lines to include all kinds of shiny, new things. Maybe you should focus on improving the customer experience because let’s face it, nobody wants to shop on a website that’s difficult to navigate. And of course, launching some seriously epic marketing campaigns to get the word out about all the amazing stuff you have to offer always helps.