In online business, we spend copious amounts of time on marketing and attempting to aggregate eyeballs – from SEO (search engine optimization) to Google AD spend to social media posting. When we’re lucky enough to get some traffic to our website finally, it can be thrilling. However, when we find that conversions are just not happening and our sales are dwindling, it’s time to reassess our tactics – such as what is working and what is not working. How can we improve? How can we increase interactions and conversions?
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